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Gene Pranger

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Author: Gene Pranger
Date: October 9, 2018

How To Slay FOUR Common Convenience Killers

Mobile channels are supposed to improve convenience, but most mobile banking apps have fallen flat. According to a recent Magnify Money report published in The Financial Brand, consumers gave mobile banking apps an average rating of 3.7 out of 5, a merely average 74% score.

The culprit is friction – all of that red tape that kills convenience. Eliminating friction is the primary objective of POPio Mobile Video Cloud’s video banking solution. We’ve been thrilled to hear how our clients have utilized mobile video to reduce friction and create a better experience that builds sales and brand loyalty.

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Author: Gene Pranger
Date: September 4, 2018

The Science of Friction

Blog Infographic Available.

For months, financial services leaders have been wondering if Amazon will enter the mortgage market. Perhaps they’re asking the wrong question.

Whether or not Amazon offers mortgages doesn’t even matter because Quicken Loans’ Rocket Mortgage has already upended the financial services market. Quicken Loans is currently the nation’s top mortgage lender by volume, originating $20.5 billion in the first quarter of 2018. Rocket Mortgage not only streamlined the application process to eight minutes, it has reduced closing time on purchases to just 16 days.

Quicken Loans isn’t the only mortgage lender that has reduced friction for borrowers. In fact, so many lenders provide such an advanced mortgage lending experience, Amazon may take a pass on the mortgage market because they currently don't see enough opportunity to gain a competitive advantage.

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Author: Gene Pranger
Date: July 23, 2018

Video Banking Evolution

As I've reflected on my 20 years in video banking, it's been fun to see how far we've come. To highlight milestones in my video banking journey, I created this timeline. I hope you enjoy reviewing the milestones that have lead us here. Now let me welcome you to join us in the milestones to come.

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Author: Gene Pranger
Date: July 23, 2018

5 Unexpected Video Banking Customers

Millennials, millennials, millennials.

All financial institutions work hard to attract these young adults born between 1982 and 2000. According to the U.S. Census Bureau, they number more than 83 million and are beginning to represent a significant portion of the economy.

If you want to attract millennials, you must offer top notch digital service - there's no doubt about that. But what about the rest of your customer base, which prefers face-to-face branch service?

Or do they?

Many POPin Video Banking clients have been surprised to discover the digital channel has appealed to far more customers than just millennials. Some of these markets have been downright shocking. Here are five unexpected video banking customers you could potentially serve better with video banking.

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Author: Gene Pranger
Date: July 23, 2018

Video Banking: 6 Surprising Benefits

According to a new mobile banking study from Citi, 81% of U.S. consumers use their phone to manage their money at least ninedays per month. Nine out of 10 said they preferred using apps over visiting a branch, and one-third of Americans use their mobile banking app more than any other on their smartphone.

“If you don’t have a strong digital and mobile strategy, I don’t know if you’re going to be around,” said Lisa Huertas, Chief eXperience Officer at the $166 million Texas Tech Credit Union in Lubbock, Texas. “I don’t say that to be a doomsday person. Right now, today, you’ve got to be building those bridges between the physical and digital experience.”

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